A 47-minute video of the question-and-answer session from Apple’s 2010 iPhone 4 “on-air” press conference has surfaced on YouTube, showing Steve Jobs, Tim Cook and Bob Mansfield answering questions from reporters.
The recording was highlighted by Bold FireballThis is John Gruber, who attended the event. Apple called the July 16, 2010 press conference amid complaints that holding the iPhone 4 in a particular way could reduce its cellular signal.
Jobs used his prepared presentation to announce free cases for eligible customers and a 30-day return option. Apple later released a video of this presentation, but omitted the questions and answers, which were then documented by written reports and photographs.
Among the exchanges now visible is a question from Gruber around 6:45 p.m. asking if the three executives used cases on their own iPhone 4s. Jobs, Cook and Mansfield each hold up a phone without a case. Jobs later gives a lengthy response about what Apple learned from the controversy, including why the company waited to collect more data before holding the press conference.
Towards the end of the recording, Jobs explains Apple’s strategy of owning or controlling the core technology behind its products, and why the growing importance of software has made this approach valuable for consumer electronics. Gruber says he doesn’t know where the recording came from or why it only surfaced now.
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