Sony’s new TV is its most affordable OLED model yet

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Sony’s flagship OLED TVs are some of the best on the market, but they’re not what anyone would consider affordable or budget-friendly. Ultimately, this makes sense: if you want a premium product, you’re going to pay higher prices. At least that was the reality until Sony’s latest product series, the Bravia 6 OLED TVs, which are both entry-level and accessible. Starting with the smallest size, the 48-inch 4K HDR Bravia 6 OLED is a smart Google TV with Gemini AI, priced at $1,300. The largest screen in the series, the 83-inch Bravia 6 OLED, also a Google 4K Smart TV, costs a full $4,000. Featuring Sony’s Triluminos Pro technology for faithful color reproduction, the series also supports cinema standards such as Dolby Vision for the ultimate home theater setup.

For a quick comparison of prices and features, some of the best-selling OLED TVs on Amazon that are worth buying include the 2025 LG C5, which now costs around $1,170 for the 48-inch, the 2025 Samsung S90F, which costs $848 for the 48-inch, and the 2024 Sony Bravia 8, which costs $1,600 for the 55 inches. The high-end LG G5 2025 costs $1,900 for the 55-inch, and the LG B6 2026 costs $1,000 for the 48-inch. You can see at these prices that Sony’s new lineup is competitive, especially for something recently launched.

Starting with the 48-inch, there are five models in total, ending with the 83-inch version. All feature OLED panels, 4K resolution, and smart features from Google TV including Gemini. As mentioned, the 48-inch Bravia 6 costs $1,300, and from there you have a 55-inch option for $1,500, a 65-inch option for $2,000, a 77-inch option for $3,000, and finally, a massive 83-inch OLED panel for $4,000.

They come with four HDMI 2.1 ports for 4K quality at 120Hz, with VRR, ALLM and SBTM functionality. Additionally, the Bravia 6 Series supports Dolby Vision and Atmos, as well as DTS:X, for truly cinematic audio and video experiences (Atmos and DTS:X give you spatial audio). Plus, you get access to Sony Pictures Core and built-in Google TV which itself includes access to “over 700,000” movies and shows. Google’s Gemini AI can help you navigate all this content with intelligent searches and voice assistance.

While an OLED set has many advantages, like true colors and darker shadows, there are also a handful of OLED disadvantages that you’ll need to consider as well. Burn-in remains an issue with some panels, which give the impression of lower longevity than other panel technologies, and they are generally not bright, so you will need to use them indoors and out of direct sunlight. That being said, OLED’s benefits generally outweigh its drawbacks these days, which is why most TV manufacturers have switched to OLED panels and why they’re so popular, despite generally being one of the most expensive types of TVs to make.