Plex increases cost of Lifetime Plex Pass to $750

Plex has announced a massive price increase for the lifetime tier of its Plex Pass plan. Starting in July, Plex says the price of the Lifetime Plex Pass will increase from $249.99 to $749.99.

You still have six weeks to lock in the current rate…

In a blog post describing the change, Plex admits that it considered removing the Lifetime Plex Pass altogether, citing the stability of recurring subscriptions. Instead of doing that, however, the company decided to keep the option, but at a significantly higher price.

When Plex started, we were movie and TV fans who wanted to create something awesome for people like us. We chose early on to offer a lifetime subscription because we knew many of our customers would prefer to pay a higher one-time fee for software they can rely on every day.

We’ve considered eliminating the Lifetime Plex Pass in the past, as recurring subscriptions help us support long-term development, but we know it remains a valuable option for many members of our community. So instead of retiring it, we’re keeping it available at a price that reflects the true, ongoing value of the software we’re committed to creating and maintaining for years to come.

Plex says nothing changes for current Lifetime Plex Pass holders. Prices for annual and monthly plans are also unchanged. As a reminder, here are the current Plex prices:

• Plex Remote Watch Pass: $1.99 per month or $19.99 per year
• Plex Pass: $6.99 per month or $69.99 per year
• Lifetime Plex Pass: $249.99 (increasing to $749.99 on July 1, 2026)

The price increase will officially take effect on July 1, 2026 at 00:01 UTC. That means you have about six weeks to purchase the Lifetime Plex Pass at the current price of $249.99. I imagine many die-hard Plex fans will seize this opportunity. I can’t imagine many will pay $749.99, and that may be exactly what Plex wants.

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