A few weeks after introducing its AI agent aimed at consumers, Meta is now rolling out a version of Muse on its platform aimed at small business owners. The agent can now connect to business owners’ professional accounts on the Meta platform, as well as new third-party tools like Canva, Figma, and Slack.
Muse for Small Business is intended to bring the agent’s capabilities to businesses that already rely on Meta’s other business tools. The agent can access analytics related to business and creator accounts on Facebook and Instagram, as well as advertising accounts. This level of access allows Muse to provide information and perform tasks related to businesses’ social media presence, such as advertising campaigns.
But Meta, which has already launched other agent tools for businesses that exist primarily on its apps, has more ambitious plans for Muse Small Business. The company has added support for a number of new third-party services, including Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe, and Zoom.
If business owners choose to connect these accounts to Muse, Meta says, the agent can achieve much more ambitious goals and integrate data from these applications. Here are some sample prompts suggested by Meta:
-“How has my business performed financially this month? Find expenses that seem abnormal.”
-“I’m underwater. What should I pay attention to in my emails, calendar, news, etc.? Can you take all of this off my plate?”
-“Analyze this year’s sales, campaigns and social media and develop a growth plan to achieve my business goals for next year.”
Of course, allowing Meta to access data related to your business comes with the same caveats as using it in your personal life. Although Meta claims that Muse was created with levels of privacy and security, it is also possible for the agent to behave unpredictably or misinterpret an instruction.
Meta hopes to capitalize on Muse’s initial success with more enterprise-friendly offerings. The announcement comes a day after the company announced a new business venture aimed at selling its AI services to large enterprises. As with the consumer version of Muse, Meta says Muse Small Business is free “for most of what people need,” but heavier or heavier use may require a subscription.
