Eddy Cue, Apple’s senior vice president of Services and Health, has been chosen as this year’s recipient of the Entertainment Personality of the Year award, which will be presented next month at the Cannes Lions festival. Here are the details. “Cue has been instrumental in building Apple’s globally influential entertainment ecosystem” Each year, the Cannes Lions International Festival of Creativity recognizes the best creative work, advertising campaigns and talents from the global marketing and communications sector. Apple is no stranger to the festival, having received some of its highest honors over the years, including Creative Marketer of the Year in 2019 and 2025, as well as recognition for campaigns such as “Shot on iPhone”, “Welcome Home” and “Relax, it’s iPhone”. This year the festival will take place from June 22 to 26, with the first preselections expected to be released on June 20. And while Apple will likely be in the running for the campaign’s awards, one Cannes Lions honor is already confirmed: Eddy Cue has been named the festival’s 2026 Entertainment Personality of the Year. According to Cannes Lions, Cue has “shaped the future of entertainment through groundbreaking storytelling and innovation,” which is why he will receive this award which “recognizes creativity that inspires others to produce truly compelling, meaningful and entertaining content.” From the Lions of Cannes: Cue has been instrumental in building Apple’s globally influential entertainment ecosystem, overseeing Apple TV, Apple Music, Apple Podcasts, Apple Books, Apple Pay, Apple News, Fitness+, Apple Card, Apple Maps, iCloud, and Apple’s productivity and creativity apps. Under Cue’s leadership, Apple TV, launched just over six years ago as an all-original streaming platform, has become one of the industry’s most award-winning and culture-defining services. For five consecutive years, it has held the top spot for the highest critically rated original programming slate among all streaming services. And here is Simon Cook, CEO of Cannes Lions: Eddy Cue has consistently pushed the boundaries of entertainment and storytelling, creating platforms and experiences that have redefined how audiences engage with culture. Under his leadership, Apple has not only produced world-class content, but also shaped the future of entertainment through innovation, creativity and an unwavering commitment to quality. We are thrilled to honor Eddy as the 2026 Entertainment Personality of the Year. In addition to receiving the award, Cue will also host a keynote seminar on June 22, although there are no details on the Cannes Lions website other than that he will be joined by Jerry Bruckheimer, who recently produced “F1 The Movie” for Apple TV. Apple TV is available for $12.99 per month and offers hit TV shows and movies like Severance, The Studio, The Morning Show, Shrinking and Silo. To discover on Amazon FTC: We use automatic, revenue-generating affiliate links. More. Post navigation The Outsiders celebrates Apple Design Awards nomination with huge update