Apple today shared a new Beats Pill commercial that pays homage to the reality TV show Love Island United Stateswhich returned for an eighth season this week.
The ad does not mention Love Island United Statesbut the “Pill People” are said to have “entered the villa”, which is a clear reference to the series.
“If you’re experiencing a full summer of island drama, you’ll need battery life that can keep up,” Apple says. “It’s a good thing the Beats Pill offers up to 24 hours of listening time, more than enough for every re-pairing, challenge and twist that summer has to offer.”
Apple launched the current Beats Pill in 2024. Priced at $149.99 in the United States, the speaker is available in matte black, raised red, and champagne gold.
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