Apple continued the tradition today and revealed a new Apple Watch band to celebrate Pride Month. The new Apple Watch Pride Edition Sport Loop is “woven from a rainbow of 11 colors of nylon thread.”
It’s available to order today for $49. Apple says it is “proud to financially support organizations that serve LGBTQ+ communities”.
New Apple Watch band available to order today
Here’s how Apple describes the new Pride Edition Sport Loop:
The new Sport Pride Edition Loop, available to order today, is woven from a rainbow of 11 colors of nylon thread. The intricate weave blends one color into the next, creating depth and movement throughout the stripe. The resulting design is joyful and vibrant, featuring a full range of colors that reflect the unique identities that shape LGBTQ+ communities around the world.
The Sport Pride Edition Loop is available in 40mm, 42mm and 46mm sizes. You can order it today from Apple’s website for $49. It will be available in Apple Stores later this week, as well as through Apple Authorized Resellers.
As my colleague Ryan explains, Apple is also launching a new Pride Luminance watch face for the Apple Watch. There is also a matching wallpaper for iPhone and iPad. The new watch face and wallpaper will be available in iOS 26.5 and watchOS 26.5, which are expected to be released later this month.
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