The Meta AI app and Meta AI on WhatsApp have a new “incognito chat” option, which Meta CEO Mark Zuckerberg says is “a completely private way to interact with AI.”
Zuckerberg also said that Meta AI’s incognito mode is the first major AI product in which no conversation logs are stored on servers. Zuckerberg likened the feature to end-to-end encryption and said no one will be able to read the AI’s conversations, not even Meta or WhatsApp.
AI inference for incognito chat is performed in a trusted execution environment that Zuckerberg says is not accessible to Meta. Conversations also disappear from the phone when you leave a chat session, and nothing is recorded or saved. Web searches are performed privately, without any search information linked to the user.
“To get the most out of personal superintelligence, we will all need ways to discuss sensitive topics in ways that no one else has access to,” Zuckerberg said.
WhatsApp chief Will Cathcart told reporters that the AI had security guardrails and would refuse to answer questions that could be interpreted as harmful or illegal, steering conversations in a different direction. The mode also only supports text and users cannot upload images.
The incognito chat for Meta AI comes as OpenAI faces a lawsuit for allegedly causing a teenager’s drug overdose. The teen asked ChatGPT for information about the safety of taking two medications together and received an incorrect answer that led to his death. OpenAI has been repeatedly sued by the families of people who used ChatGPT before committing suicide.
The lawsuits against OpenAI have involved chat logs recovered by the plaintiffs, and without those logs, there would be much less evidence for a legal claim regarding the AI’s actions and advice.
Google and OpenAI also offer temporary chat options, but messages are still stored on remote servers. Google keeps data for up to three days and OpenAI keeps logs for 30 days.
Meta’s private chat option will roll out in the coming months to the Meta AI app and WhatsApp.
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