Your Amazon Prime Membership Comes with an Alexa Upgrade You Should Use More of

Amazon Prime offers several benefits that many people may not know about. In addition to being able to get fast, free delivery on items while shopping online and watching movies and TV shows through Prime Video, users can also use Alexa+ with their Amazon subscription. The service allows anyone with an Amazon Echo, Fire Stick, or the Alexa app to talk to the device to let it check the weather, remind you of tasks, control smart devices in your home, and more.

Alexa+ is an enhanced version of free Alexa available through the app, Amazon Echo, Alexa Browser, Fire TV, or a compatible device. Thanks to Amazon Prime, Alexa+ is available completely free, making Prime and Alexa+ worth paying for in 2026. To activate Alexa+ on your account, you must be an Amazon Prime member and sign in to Alexa using the same account you use on Amazon.

If you’ve never used Alexa or don’t have an account, you can do it in a few different ways. You can go to and sign in to the Alexa website, download the Alexa app from the App Store, purchase an Amazon Echo device, or connect to an Amazon Fire TV where Alexa is available. Alexa is free to use, but if you don’t have Prime, you can sign up for an Alexa+ Standard plan for around $20 per month.

Alexa+ is Amazon’s advanced AI, which the company says delivers a complete experience across the app, browser, and Prime. Alexa+ offers an enhanced version of its AI system that allows users to use Alexa to do a number of things that can save time and increase convenience. These include controlling your smart home devices from your computer and phone, unlimited photo and 5GB video storage, buying and ordering Amazon items, and the ability to hold conversations and remember details of previous requests.

Alexa+ includes several benefits for those who use it through Amazon Prime or pay for the Standard tier. The only benefit of using Alexa+ through Amazon Prime is that users also get the benefits of Prime Video, Amazon Music, and many more features. However, the Standard plan, which is not part of Amazon Prime, includes 1TB of photo and video storage, obviously much more than the 5GB of video through Prime.

Amazon says Alexa+ is a smarter version of the free model and includes improved AI to help you answer questions and more. The Prime version comes with the latest AI model and advanced features, as well as an Alexa+ upgrade with new features including Home Guard and Music Buddy.

To get the benefits of Alexa+ through Prime, you must first sign in to Alexa+ using your Amazon account with Prime. The system should automatically detect that you have done this. If you’re a Prime subscriber and signed in to Alexa+, you should get Prime Alexa+ benefits without having to do anything other than sign in. If for some reason you have Amazon Prime and can’t access or use Alexa+, Amazon offers several ways to activate the service.

There are several possible causes why Amazon Prime users can’t access Alexa+ as part of their Prime experience. Make sure you have Amazon Prime specifically and not just Prime Video or Amazon’s free shipping plan. Also check if your Prime membership is suspended or paused. Check if Prime sharing is enabled and verify that you have a compatible Alexa+ device such as the app, browser, or an Echo.

Alexa+ is just another benefit of Amazon Prime that you may not know about. It’s a handy tool that can make your life more convenient if you have a smart home, want to set reminders, or need a digital assistant to help you keep track of your tasks. If you already pay for Amazon Prime, why not take advantage of a few extra features?