Media platform Plex announced today that it is increasing the price of its Lifetime Plex Pass option to $750, an increase of $500 from the current price of $250. Plex said the updated price reflects the “real and ongoing value” of the software it plans to create and maintain. The company considered removing the Lifetime Plex Pass because recurring subscriptions pay for long-term development, but Plex wants to continue offering it because it is a “valuable option” for many members of the Plex community. Over the years, as our software and products have evolved, the scope of features and benefits included with your Plex Pass has expanded. This increase ensures that we can continue to invest resources into building and maintaining Plex personal media software, while continuing to offer a lifetime option. For those unfamiliar with Plex, it is media server software that allows users to stream their library of content from a device that has the server software installed to any other smartphone, tablet, or connected TV. Plex Pass unlocks features like server management, hardware transcoding, offline downloads, mobile sync, remote streaming, and more. Plex previously increased the cost of the Lifetime Plex Pass from $120 to $250 in March 2025. Plex customers who have already purchased a Lifetime Plex Pass will still be able to access the perks and benefits associated with a Plex Pass without changes. Customers can purchase a Lifetime Plex Pass for $250 before the price change. Plex is also not increasing the price of its Plex Pass subscription, which is $7 per month or $70 per year. In addition to announcing the upcoming Lifetime Plex Pass price change, Plex shared its roadmap. It is working to implement download improvements, such as streaming bundling and updates to its mobile apps. The Lifetime Plex Pass price increase will take effect on July 1, 2026 at 00:01 UTC.
