Meta is rolling out paid plans for Instagram Plus, Facebook Plus and WhatsApp Plus globally today.
Instagram Plus costs $3.99 per month, Facebook Plus costs $3.99 per month, and WhatsApp Plus costs $2.99 per month. According to TechCrunchPaid plans offer features like profile customization, super reactions, and story insights.
Instagram Plus lets users see how many people have reviewed a Story and adds unlimited audience lists for Stories to create groups beyond just close friends. Users can highlight a story once a week for additional views, use Super Heart animated reactions, choose custom app icons, add custom fonts to a profile bio, extend a story beyond 24 hours, and search through a list of story viewers to see who’s watching. Followers will also be able to post directly to their profile without the post appearing in their followers’ feeds, and they will be able to stealthily “preview” Instagram Stories without appearing as a viewer.
Facebook Plus includes most of the same features as Instagram Plus, while WhatsApp Plus includes app themes, custom ringtones, more pinned chats, list customization, and premium stickers.
Naomi Gleit, Meta’s head of product, said the company is also exploring new subscription plans for creators and businesses, as well as plans for AI users. The new packages are offered under the “Meta One” brand which combines the subscription offers of several Meta platforms.
The $7.99 Meta One Plus plan and the $19.99 Meta One Premium plan are for Meta AI users. Both plans unlock higher computational queries, reasoning, and image/video generation, but Premium offers more capacity, including deeper reasoning for complex tasks.
A Meta One Essential plan priced at $14.99 per month is designed for creators and businesses. It includes a verified badge, identity theft protection, better analytics, and a links sheet that allows users to link to their online profiles across the web and other social media networks. The $49.99 Meta One Advanced plan includes the essential options plus features in the Facebook feed, optimized scheduling tools, notifications when others repurpose a creator’s content, higher rankings in Instagram and Facebook search, a bolder Follow button on Reels, and automatic invitations to follow for people who engage with a creator or brand’s content.
Meta will begin testing AI Meta One plans in Singapore, Guatemala and Bolivia next month. The business plans will be tested in Saudi Arabia, Morocco, Thailand and Bangladesh starting later this week.
Gleit described Meta One as a place that brings together Meta subscriptions across all Meta apps. She said Meta’s new projects were “just the beginning with much more value to come.”
