Jamf Appoints Former CTO Beth Tschida as CEO to Lead Its New AI Campaign

Jamf has announced the appointment of Beth Tschida as Managing Director, effective immediately. Tschida is a familiar face at the company, where she served as chief technology officer since 2022. She succeeds John Strosahl, who guided the company in its transition from public to private ownership following its acquisition by Francisco Partners in January 2026. With this announcement, Tschida becomes the first woman to lead Jamf in its 20-year history.

Tschida joined Jamf in 2018 as Senior Vice President of Engineering and was promoted to CTO in 2022. During her tenure, she significantly expanded Jamf’s security product portfolio. Security products now represent more than 30% of the company’s total business.

“Beth has demonstrated exactly the type of leadership Jamf needs for its next phase of growth,” said Brian Decker, partner and co-chief investment officer at Francisco Partners. “Her technical depth, operational discipline and strategic vision make her the ideal leader to move Jamf forward. We look forward to working with Beth as she builds on the foundation this team has created and seizes the opportunities ahead in Apple enterprise management and security.”

As for the future of Jamf and its products, Tschida says it will focus heavily on the role of AI in device management. She said Jamf is actively developing AI-based management features that allow devices to manage themselves within designated guardrails. Additionally, Jamf opens its platform to external developers to create AI tools that work with it.

“Beth and I have worked together for over seven years and I know she is the right person to lead Jamf into its next chapter,” said John Strosahl, former CEO of Jamf. “This company is in a healthy position with re-accelerated growth and a strategy that is delivering results. Beth has played a pivotal role in getting us here. I’m proud of what this team has accomplished and can’t wait to see what comes next.”

9to5Mac’s point of view

Jamf’s stock price had been stagnant or declining since its IPO, so returning to private ownership gives it the breathing room to execute its new AI strategy without the pressure of having to hold quarterly earnings calls. There are many opportunities for device management vendors to layer additional services on top of the core MDM protocol. So it will be interesting to see how Jamf products evolve from here.