Apple in iOS 27 will include an improved Siri with a dedicated app that gives users the ability to keep conversations in memory for a limited time, according to BloombergIt’s Mark Gurman. In its latest Power On newsletter, Gurman says Apple wants to market its privacy information as a key advantage in how it implements AI in its software over its competitors. Aware of the perception that it has fallen behind other companies in the race to integrate AI into its operating systems, Apple will rely on privacy as a central part of its approach – starting by offering users the ability to automatically delete chats. In the Settings panel of the new Siri app, “users will be able to choose to keep conversations for 30 days, a year, or forever,” says Gurman, based on his sources. A similar feature can already be found in the Messages app settings. “Today, most leading AI chatbots rely heavily on histories and memory systems to personalize responses and improve future interactions,” says Gurman. “But Apple will impose stricter limits on how memory works, including what information can persist and how long it can be retained.” Gurman also mentions that users will be able to decide whether the Siri app opens showing either a grid of past conversations or a new chat screen. Apple’s improved Siri will be powered by Google’s Gemini models, but Apple apparently won’t emphasize this, given that Google is historically known as an advertising-driven company that mines user data. Another interesting tidbit in Gurman’s latest newsletter is that the new Siri app will be labeled “beta,” despite being the culmination of two years of delays. Apple recently agreed to pay $250 million to settle a class-action lawsuit in the United States over delayed Siri features, with eligible iPhone users eligible to receive up to $95 in payment. Post navigation Best Apple deals of the week: Anker accessories on sale and AirPods Max 2 for $509 and up
