Headlines: Upcoming Apple Price Hikes, iPhone 20th Anniversary Rumors, and More

While Apple resisted price increases from many other smartphone and computer makers in the face of massive increases in memory and storage costs, CEO Tim Cook signaled that Apple will soon have to follow suit because “the situation has become untenable.”

In other news this week, rumors covered not only the iPhone 18 but also the 20th Anniversary iPhone which is still over a year away, while Apple customers may some receive new perks with Chase credit cards and we used macOS Golden Gate to see what’s new, so read below for all the details on these stories and more!

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Tim Cook says apple price increases ‘inevitable’ due to memory costs

Hold on to your hats! Apple will raise prices on at least some products to offset the high cost of memory and storage, CEO Tim Cook said. The Wall Street Journal this week. Apple is no longer able to absorb the price increase and will have to pass on part of the cost to consumers.

“Unfortunately, price increases are inevitable,” Cook said. “We are doing our best to mitigate the huge increases imposed on us and we are trying to protect our customers from these increases, but the situation has become untenable.”

Cook did not specify which products would receive price increases or by how much prices would increase. The iPhone 18 Pro and ‌iPhone 18 Pro‌ Max arriving in September could be more expensive than the iPhone 17 Pro and ‌iPhone 17 Pro‌ Max, while iPad and Mac prices could also increase in the near future.

Apple’s 20th Anniversary iPhones will come in two sizes and launch alongside the Gen 2 foldable iPhone

Apple is ‘accelerating’ work on the 20th anniversary iPhone it plans to launch next year, reports Bloomberg. Several rumors suggest that the device will have an edge-to-edge display with curved glass on all sides for a near-borderless visual effect.

There will be two anniversary models similar in size to the iPhone 18 Pro and iPhone 18 Pro‌ Max that will launch in September. The ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max are expected to be the same size as the current iPhone 17 Pro models, suggesting the anniversary iPhone could come in 6.3- and 6.9-inch sizes.

iPhone 18 will feature 12GB of RAM for smarter Siri features, without a price increase

Cook’s comments about raising prices in response to rising memory and storage costs come just after an analyst firm claimed that Apple has no plans to increase the price of its standard flagship model when it launches the iPhone 18. The iPhone 18 will, however, see an upgrade to 12GB of memory to allow it to support the most powerful on-device AI models unveiled at WWDC last week.

Breaking with long tradition, the iPhone 18 will apparently not be introduced in September alongside the Pro models, with Apple pushing the standard model back to a spring 2027 launch. This rumor has been circulating for some time, but Apple supplier president Largan Precision took the unusual step of essentially confirming the change without specifically naming Apple.

The Chase Sapphire Preferred Card Has a New Perk for Apple Customers

Chase announced new benefits for its Sapphire Preferred credit card this week, and one of them is a free one-year subscription to Apple TV streaming.

To get the free year of Apple TV, which typically costs $12.99 per month in the US, you need to activate the card before December 31, 2026. Apple One subscribers can get a $7.50 per month discount instead.

The Apple One discount also extends to Chase’s premium Sapphire Reserve credit card. The Sapphire Reserve has offered free subscriptions to Apple TV and Apple Music since last year, but cardholders can now get a combined $15/month off an Apple One subscription.

macOS 27 Golden Gate Hands-On: all the major new features

macOS 27 Golden Gate is in beta ahead of a fall release, and we thought we’d review what’s new for those who don’t want to risk a beta on their Mac. macOS Golden Gate adds Siri AI, Liquid Glass updates, and several new Apple Intelligence features.

‌Watch our hands-on video for a summary of what’s new in the release!

iOS 27 adds landscape mode to more Apple apps before ‘iPhone Ultra’

iOS 27 enables landscape mode in more of Apple’s built-in iPhone apps, including Apple Music, Podcasts, Fitness, Health, Reminders, Home, Shortcuts, Apple Watch, Find My, Weather, Voice Memos, Apple TV Remote and others.

Many apps have a left-aligned sidebar in landscape mode. In the Messages app, which already supported landscape orientation on iOS 26 and earlier, you can now collapse the sidebar to show only names and profile photos.

Landscape mode was already available on iOS 26 or earlier in Apple Maps, Calendar, Files, Notes, Mail, and some other Apple apps, but iOS 27 expands support to many more apps. This change could lay the groundwork for the “iPhone Ultra” as landscape-friendly apps would be well suited to the rumored foldable device.

Woozad Newsletter

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