The worst-kept secret in the smartphone world will likely be officially revealed tomorrow.
Dbrand is already selling a whole bunch of cases for the iPhone Ultra, a phone that’s not for sale and hasn’t even been officially announced by Apple. As you can see when you go to Dbrand’s sales page, there are almost 50 grip cases designed specifically for the Ultra Foldable handset.
The iPhone Ultra isn’t really a secret. In fact, it’s been on our radar since 2017. After a few setbacks, it looks like the gadget will finally be revealed at the Apple iPhone event scheduled for September 9 at 1 p.m. ET.
This handset should be a foldable smartphone like the Samsung Z Fold or the Google Pixel Fold. In other words, it will probably be something that looks like a traditional iPhone that also folds out into the shape of a book. It would essentially be an iPad Mini that would also act as a regular iPhone. The handset is expected to use a modified version of iOS that offers a more iPad-like layout.
I’m ready pic.twitter.com/iK2VaCU99v
— Mark Gurman (@markgurman) September 5, 2026
We don’t have exact specs, although there has been some talk of new screen technology that reduces the crease when unfolded. We’ve heard plenty of rumors about the Ultra’s potential price. The general consensus among industry analysts is that the phone will cost at least $2,000, with some saying it will be closer to $2,400. That’s a lot of cheddar, but foldable devices tend to be extremely expensive.
There have also been reports that the phone will be announced at tomorrow’s event, but won’t launch until later in the year. This is believed to be due to the complexity of the device and the current global RAM shortage.
We don’t have long to wait for answers. Once again, Apple’s showcase is scheduled for tomorrow at 1 p.m. ET. We will be live blogging directly from the event.
