Apple’s Beats brand has launched a new retailer-exclusive orange color for its Solo Buds, with the earbuds available now at Best Buy in the US and July 4-7 in Japan.
The Solo Buds are entry-level headphones from Beats, normally priced at $79.99 in the United States, although they are sometimes offered for sale, such as the current $10 discount at Best Buy, bringing all colors down to $69.99. The Solo Buds offer up to 18 hours of battery life in the earbuds themselves, with their small case only offering wired charging capabilities and no battery of their own.
Beats launched the Solo Buds in June 2024 in matte black, storm gray, and transparent red color options, as well as an arctic purple exclusive to Apple and Target. Late last year, a new retailer-exclusive ivory color was launched at Walmart in the United States and other retail partners in select countries.
Although the new orange color is exclusive to Best Buy and 7-Eleven, it is very similar to the orange Solo Buds that were offered free in India with the purchase of an iPhone 15 or iPhone 15 Plus in October 2024 as part of a promotion celebrating Diwali. The limited edition headphones offered in India included purple Beats “b” logos on the earbuds and case, while the new ones at Best Buy and 7-Eleven feature red “b” logos.
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