Apple might have a secret weapon for its revamped Siri that could help it compete with other AI chatbots. BloombergMark Gurman of reported that Apple would introduce a feature that would automatically delete chats, as seen in its Messages app, in updated Siri. According to Gurman, users will benefit from a Siri setting that toggles between saving chat logs for 30 days, a year, or forever. Gurman added that Apple will also offer the ability to launch Siri in the context of one’s previous conversation or start an entirely new conversation.
However, there is a serious drawback to automatically deleting chat logs. Most LLMs prefer to gobble up as much personal data from chats as possible to improve their capabilities and better tailor their future responses. On the other hand, Apple is taking a more restrictive approach to training its AI, using synthetic data generation instead of real user data, according to Gurman. Although now, Apple may be able to market the fact that its AI lags behind the competition as a byproduct of its desire to protect the privacy of its users.
Apple has long prioritized user privacy, while the relatively shorter lifespan of AI chatbots has already seen their companies provide chat logs for criminal cases or prosecutions. Although some competitors offer incognito mode, such as ChatGPT’s temporary chat feature, Gurman said Apple’s position is that user privacy should be built in, instead of an optional setting. We expect to see the new Siri make its long-awaited debut at WWDC2026, which begins on June 8.