Apple has agreed to pay $250 million to settle a class-action lawsuit that the company misled U.S. iPhone buyers by telling them that the updated version of Siri announced alongside Apple Intelligence would launch in 2024. The Financial Times writing. The company initially introduced its more “personalized” Siri at WWDC 2024, but failed to deliver the new AI assistant nearly two years later.
Assuming it is approved by a judge, the settlement will cover a class that includes U.S. buyers of the iPhone 16 line and iPhone 15 Pro. The settlement will offer financial relief to anyone who was waiting for Siri on their new iPhone, but Apple’s proposal notably does not require the company to admit fault in advertising AI features it failed to deliver.
The company slowly rolled out text editing, image generation, and ChatGPT integration components that it billed as Apple Intelligence throughout 2024 and 2025, but a version of Siri that understands the context of what’s on your device and can act in apps on your behalf never arrived. Apple has not publicly acknowledged that it will have to delay updating Siri until March 2025, more than five months after the launch of the iPhone 16, a phone the company sold as capable of running Apple Intelligence.
After Apple announced the delay, it pulled ads it had run ahead of the iPhone launch showcasing the new Siri feature. The company now plans to finally offer the new Siri this year, thanks in large part to a partnership with Google that allows Apple to use the company’s Gemini models. The new Siri, along with a collection of other AI features, would be included in iOS 27.