Apple could unveil its long-rumored smart home display as early as October, according to BloombergIt’s Mark Gurman.
In the latest edition of his “Power On” newsletter, Gurman narrows Apple’s launch window after saying in August that the smart home display was still on track to arrive before the end of 2026. The device is expected to become a central interface for controlling accessories, communicating with others in the home, accessing media and using Apple services.
Apple would test the product extensively in employees’ homes. References found in Apple software linked the tabletop model to the internal designation “J490”, while a second model identified as “J491” appears to be intended for wall mounting. Both identifiers were part of several unreleased products referenced in macOS Tahoe 26.7.
The two versions would share a compact and square screen. One will include a base for placing it on a desk or counter, while the other can be mounted to a wall. The screen should be smaller than those used by many Amazon Echo Show models.
Apple has apparently developed a dedicated operating system around Siri AI for the product, with visual elements taken from iOS, tvOS and watchOS. Its interface will offer a home screen, widgets and selectable clock patterns, allowing information to remain visible when the device is not actively in use. Users would be able to search information stored on their Apple devices and accounts with Siri AI, retrieve previously shared songs or podcasts, locate photos and request specific actions within apps.
It’s believed that Apple postponed the Home Hub several times because these Siri features weren’t ready. This barrier has now largely been removed following the release of iOS 27 with Siri AI earlier this month.
The screen’s camera would support video calls and recognize individual members of a household. Once identified the person in front of him, the software will be able to present the appointments, notes, favorite media, news and other personalized information of that user. The camera system would provide this recognition without the depth-sensing components used for Face ID.
Other expected features include smart home controls, intercom communication, music and video playback, and access to apps like Calendar, Notes, and Reminders. An iPhone will be required during installation and for some connected features.
The Home Screen would be one of the first major new products introduced under Apple CEO John Ternus. Gurman says Apple wants the iPhone to remain at the center of customers’ mobile lives, while the Display, Apple TV and HomePod provide a corresponding hub for the home.
