Apple today announced that it is raising prices on many products, including the MacBook Neo, which now starts at $699 in the United States.
The price increases are due to the current memory chip shortage, which has led to skyrocketing prices for RAM used in products like the MacBook Neo.
“We have never seen the price of a component increase so much and so quickly,” Apple said.
When it was released in March, the MacBook Neo started at $599 in the US with 256GB of storage. So the colorful laptop received a $100 price increase.
The top-end configuration with 512GB of storage and a Touch ID button also received a $100 price increase and now starts at $799, up from $699.
The price increases extend to Apple’s education store, with the MacBook Neo now starting at $599 for US students, up from $499.
Here’s a summary of the MacBook Neo price changes in the US today:
- MacBook Neo (256 GB): $599 → $699
- MacBook Neo (512 GB/Touch ID): $699 → $799
- MacBook Neo (256 GB/Education Store): $499 → $599
- MacBook Neo (512 GB/Touch ID/Education Store): $599 → $699
The increases also apply to other countries around the world, with exact price changes varying depending on local currencies. In Canada, for example, the MacBook Neo now starts at $949 with 256GB of storage, up from $799 when it launched.
Powered by an iPhone-class A18 Pro chip, the MacBook Neo remains Apple’s most affordable MacBook available today. The colorful laptop is positioned below the MacBook Air, which now starts at $1,299 in the US, down from $1,099.
