Apple Guts Vision Pro Gaming and Immersive Video Teams Reduce Siri Staff

In addition to cutting dozens of Vision Pro employees who worked on features like immersive video and gaming, Apple is laying off people who worked on Siri and AI, reports Bloomberg.

Apple is “largely shutting down” the gaming-focused Vision Pro team, and shrinking the team that creates immersive video content. About 100 employees who were part of the Vision Products group were laid off, with Apple also cutting 100 people from its ‌Siri‌ and software groups.

Vision Pro employees were told that Apple was realigning its priorities based on how customers use the device, suggesting that immersive video hasn’t been working. Bloomberg claims that immersive videos produced by Apple can cost millions of dollars to film, and it hasn’t been profitable because so few people actively use the device. Apple plans to make a smaller number of videos in-house and rely on third-party 3D content.

Within the ‌Siri‌ team, Apple is creating new positions for the move to ‌Siri‌ AI and prioritizing work on AI features.

The company said Bloomberg that it reshuffles some of its teams to “evolve” its activity and offer a better experience to customers. Affected employees will be able to apply for other positions at Apple.

Although we will create new roles as part of this change, it will also impact a limited number of existing roles. We are grateful to these team members for their contributions and are committed to supporting them throughout their transition, including allowing them to apply for other roles at Apple.

Despite the cuts at the Vision Products group, employees have been informed that the Vision Pro and visionOS operating systems will not be phased out. Apple continues to work on AI smart glasses expected in 2027, but this device will not support gaming or 3D video.