Apple today introduced its Pride 2026 collection, including a new Apple Watch band, new watch face and matching wallpaper for iPhone and iPad.
The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available in Apple Store locations starting later this week. In the United States, the band costs $49.
Apple says the band is woven from a rainbow of 11 colors of nylon thread:
The intricate weave blends one color into the next, creating depth and movement throughout the stripe. The resulting design is joyful and vibrant, featuring a full range of colors that reflect the unique identities that shape LGBTQ+ communities around the world.
There’s also a new Pride Luminance watch face for the Apple Watch, as well as a matching wallpaper for iPhone and iPad. The watch face and wallpaper will be available in upcoming watchOS 26.5, iOS 26.5, and iPadOS 26.5 software updates.
More details to follow.
Note: Due to the political or social nature of the discussion on this topic, the discussion thread is located in our political news forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Popular stories
Apple Watch activity challenges for Earth Day and International Dance Day launch later this month
Apple is offering two new Apple Watch activity challenges, celebrating Earth Day and International Dance Day. The Earth Day Activity Challenge will launch on Wednesday, April 22, while the Dance Day Challenge will take place a week later on Wednesday, April 29. To complete the Earth Day challenge, Apple Watch owners will need to complete a workout lasting 30 minutes or more. This …
Apple Stores will soon be able to restore Apple Watch software in-house
Apple retail locations and Apple Authorized Service Providers will soon be able to restore Apple Watch software in-store without needing to send an Apple Watch to a service center, according to a business source who spoke to Woozad. Currently, Apple Watches that cannot be restored using an iPhone must be mailed to an Apple repair center for repair. There is no in-store repair option, so…
New Apple ad sells iPhone and Apple Watch Health pairing
Apple has released a new ad to attract customers looking for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health. Simply titled “Health with iPhone + Apple Watch,” the half-minute advert focuses on a woman waiting in line at a cafe who begins receiving unsolicited health and fitness advice from others in the queue, as well as local residents,…