Everything from the Echo to the Kindle is on the rise.
No company is immune to the ongoing chip shortage and its effects on prices, not even Amazon. As first spotted by FortuneAmazon has increased prices on its Echo, Fire TV, Kindle, and eero product lines without any major announcements. Price increases can be as much as 60 percent in some cases and up to $100 more in others.
The base model Echo Dot saw the largest price increase, going from $50 to $80, while other Echo products were also hit with significant changes, like the Echo Show 21 which went from $400 to $500. On the cheaper side, the Fire TV Stick HD went from $35 to $40, while the Fire TV Stick 4K Max also went from $60 to $85. Amazon’s popular e-readers have new price tags, with the 16GB model of the latest Kindle now costing $150, up from $110, and the 16GB model of the Kindle Paperwhite now $200, up from $160.
Amazon’s mesh Wi-Fi product, eero, is also now more expensive with the eero 7 bundled with three devices now costing $400, down from $350. The eero Pro 7 3-pack went from $700 to $800. As noted FortuneAmazon Ring products have managed to avoid any price updates. An Amazon spokesperson confirmed the price increase to Fortune and attributed the changes to “significant increases in memory and storage component costs,” adding that Amazon always wants to provide products at accessible prices as well as offer promotions throughout the year.
Amazon is the latest tech giant forced to adjust its prices thanks to ongoing RAMaggeddon. Earlier this summer, Apple made the same decision to raise prices on its hardware products like iPads and MacBooks. For similar reasons, Roku raised the prices of its devices by up to $50 in July.
