A new Omdia report shows that iPhone shipments jumped 31% year-over-year in Latin America during the first quarter of 2026, driven by strong performance of the iPhone 17 and a whopping 80% jump in Mexico. Here are the details.
Demand for iPhone 17 and performance in Mexico help increase Apple’s market share
According to Omdia (via MacMagazine), Samsung dominated the Latin America smartphone market in the first quarter of 2026, with 12.9 million units shipped and a market share of 37%, up 9% year-on-year.
Xiaomi follows in second place with 6 million units and 17% share, ahead of Motorola with 4.9 million units and 14% share. HONOR ranked fourth with 3.4 million units and 10% share, while Apple rounded out the top five with 1.8 million units and 5% share.
While Apple recorded a modest increase of 400,000 shipments in absolute terms, this represents a 31% jump in annual growth, the largest of the group, followed closely by HONOR, with a 30% jump.
Overall, the market recorded 34.8 million shipments, a modest 3% increase, as “the shortage and increasing cost of memory components led to a reduction in the supply and availability of affordable devices,” said Miguel Ángel Pérez, principal analyst at Omdia.
The report shows that the top five markets in the segment accounted for 73% of shipments in the first quarter of 2026, with Brazil and Mexico being the only two markets where Apple made an appearance.
Apple ranked fifth in Brazil with a 5% share, while in Mexico the company climbed to third place with a 16% share, following “an exceptional performance in Mexico (+80% YoY) and robust reception of the iPhone 17 series,” Omdia said.
Looking ahead, Omdia says rising memory costs should become more visible in retail prices starting late in the second quarter, particularly below the $300 mark.
For Apple, this makes high-end resilience particularly relevant, given that the iPhone largely competes at these more price-sensitive tiers.
To view the full Omdia report, follow this link.
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