The Apple Sales Coach app will begin using AI-generated video presenters to deliver personalized training content to retail salespeople around the world.
In a new video message, an Apple trainer said the update addresses a limitation of traditional training programs: the inability to create truly individualized content for hundreds of thousands of sellers across different markets, languages and product orientations. Apple said it will now use AI to generate short, targeted videos tailored to the products a salesperson works with, the skills they’re developing and the language they speak.
AI-generated presenters will be identifiable by an on-screen icon, and Apple has emphasized that the underlying content remains entirely human-driven. The company’s training team apparently writes every script and checks every detail, with AI serving as the delivery mechanism rather than the author.
Apple said the change would allow it to produce more videos on more topics, more quickly, and update them more frequently than before. The company described the move as “just a start,” emphasizing that Apple Sales Coach gets better the more it is used.
Popular stories
Reddit begins blocking mobile website, pushing users to the app instead
Social network Reddit recently began blocking mobile visitors to its website while pushing them to download the official Reddit app, and it’s fair to say that users aren’t happy with the move. If you visit reddit.com on your iPhone today, you may see a new pop-up window that cannot be ignored, asking you to “make the app continue to use Reddit.” A Reddit spokesperson told Ars Technica…
11 reasons to wait for the iPhone 18 Pro
We’re just four months away from the launch of Apple’s next-generation premium smartphone lineup, and while we don’t expect a massive change in terms of features, there are still several improvements expected to come to the iPhone 18 Pro and iPhone 18 Pro Max. One thing to note is that Apple is reportedly planning a major change in its iPhone release cycle this year, adopting a…