Meta launched Agent AI earlier this month.
AI companies are fighting for territory. Amazon blocked Meta’s new AI agent from accessing its online store, GeekWire reports. Anyone using Meta’s Muse to shop on Amazon is now greeted with the following message: “Continued access by an unauthorized AI agent violates Amazon’s Terms of Service, which our customers have agreed to.” »
Amazon says it initially asked Meta to voluntarily exclude its site from Muse’s reach. “We believe it is fairly straightforward for third-party apps that offer to make purchases on behalf of customers of other companies to operate openly and respect service providers’ decisions about whether to participate,” an Amazon spokesperson said in a statement.
Meta launched Muse earlier this month as a “secure, private personal AI agent that proactively helps people’s goals and suggests ideas.” They can fill out forms, send emails, and make purchases using a single-use card generated by Link by Stripe.
Amazon is reportedly frustrated that Muse isn’t making itself known by browsing its website. The company also believes that Muse poses privacy and security risks, including access to and retention of customer information.
Meta claims otherwise. In its Muse announcement, the company said: “Muse has no visibility into people’s passwords or payment methods. Any credentials a person shares are stored securely, so Muse can use them without seeing them, including passwords a person enters into the browser themselves. »
Woozad has reached out to Amazon and Meta for comment on this matter.
Updated 09/21/26 at 9:43 a.m. ET: An Amazon spokesperson sent the following statement: “We believe it is fairly straightforward for third-party apps that offer to make purchases on behalf of customers of other companies to operate openly and respect service providers’ decisions about whether to participate. same obligations, and we asked Meta to remove Amazon from the experiment.
