Ads in Apple Maps serve in the United States and Canada, which means iPhone and iPad users will see them when they search for locations and view suggested places.
Apple announced plans to introduce ads to the Maps app in March and said the feature would roll out starting in late summer. Apple confirmed 9to5Mac that ads have started showing to users over the past few days, and that ad placement will intensify in the coming weeks.
Ads are displayed in suggested locations when you run a search and after you search to see if a business has purchased an ad for a keyword you are searching for. Ads appear at the top of search results, with one ad per set of search results.
There is no option to turn off ads in the Maps app, but ads are clearly marked with a blue “Ad” tag. Apple says that the ads you interact with in the Maps app are not associated with your Apple account and the data is not shared with third parties.
Apple has been preparing to launch ads all summer, with signs of ads appearing in iOS 26 updates. Apple began allowing businesses to purchase ad space in August, offering a 15% credit on future ad spend as an incentive.
Advertisements for home services, bail bonds, and cryptocurrency ATMs are not allowed in the Maps app, per Apple’s Advertising Services Policy. Advertisements promoting or referencing medical services may be permitted and are evaluated on a case-by-case basis. Maps ads must also follow other Apple advertising policies.
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