After launching Muse Spark and launching its new family of AI models in April 2026, Meta is ready to tackle image generation. Muse Image is the first AI image model created by Meta Superintelligence Labs, and the company says it is now available in the United States through the Meta AI app, Instagram and WhatsApp.
Muse Image uses “advanced reasoning to understand complex prompts, seamlessly blending multiple photos into high-quality creations,” according to Meta. The template can generate images in a wide variety of formats and styles, and includes conversational prompts to simplify edit requests. Meta also claims that Muse Image can be asked to generate a working QR code and that the text it produces in images “comes out readable and styled to match.”
The new model will power a variety of features in Meta apps, but in Meta AI it primarily focuses on image generation and editing. You can use a series of presets as a starting point for editing or generating an image, or the “Ideas” tab in the app’s image editor to request further adjustments. Meta will even let you draw and write on a photo to indicate what you want Muse Image to change.
Like Google, Meta connects its new AI model to its other services. Taking a photo of your room and asking Meta AI to redecorate it can pull furniture from listings across the web and Facebook Marketplace. On the other hand, tagging a friend’s Instagram account can incorporate their image into a generated image. The same controls you put in place for how your photos are reused on Instagram apply, but Meta seems interested in capturing some of the viral interest OpenAI generated when it let users create friend videos with its now-defunct Sora app.
Outside of the Meta AI app, Muse Image offers more than 30 new effects for Instagram Stories, including one that edits your photo to look like you took it with a disposable camera and another simply called “Puffer.” A new interface in Instagram’s image editor will let you preview these effects before applying them, and Meta says you can also request a completely new edit if you’re unhappy with its built-in effects. All the new image editing and generation capabilities unlocked by Muse Image are also applied to chats with Meta AI in WhatsApp.
Muse Image is free to use for “everyday creation,” according to Meta, with the option to generate even more images with a paid Meta One subscription. When asked for more information, Meta said limits can vary depending on variables such as the services users access Muse Image from or their current location. Once you’ve reached your limit, Meta says it will prompt you to subscribe to Meta One before your free image allocation resets.
Muse Image is available in the Meta AI app, Instagram and WhatsApp in the US to start, with other countries and Meta products to come. Meta also says that a Muse Video template is in active development.
