Apple today shared a new ad highlighting the AirPods Pro 3’s active noise cancellation.
The advert features Vini Jr., a Brazilian professional footballer who plays for Real Madrid and the Brazil national team, and it arrives as the 2026 FIFA World Cup begins. There, Vini Jr. dances in the streets to music that only he can hear.
Apple marketing chief Greg Joswiak shared the video on social media, and a short version is also available on Apple’s AirPods Pro 3 website.
Apple claims that the AirPods Pro 3 has the “world’s best in-ear active noise cancellation,” based on a July 2025 evaluation in accordance with IEC 60268-24, compared to the best-selling commercially available wireless in-ear headphones. AirPods Pro 3 cancels up to 2x more noise than AirPods Pro 2 and up to 4x more than the original AirPods Pro.
The AirPods Pro 3 are priced at $249, and with active noise cancellation, the earbuds offer spatial audio, heart rate detection, hearing aid functionality, live translation, and more.
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