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Amazon’s Prime Day 2026 sales event is live and we’re already seeing great deals on wearables, robot vacuums, and audio products. TVs, especially OLED TVs, are not left out of this limited-time promotion, and popular 2025 and 2026 models are receiving deep discounts. OLED TVs are known for their superior picture quality, excellent viewing angles and near-instant response times. Typically, OLED TVs are relatively expensive; However, Amazon Prime Day offers a great opportunity to pick one up at a discounted price. Similar discounts are unlikely to appear before the holiday shopping season.
Don’t forget that the Prime Day sale started on June 23 and continues until June 26. Although many discounts, labeled as Prime member deals, during the sale are exclusive to Amazon Prime subscribers, regular Amazon shoppers can also access some deals and promotions. If you don’t find Amazon’s discounts appealing, Best Buy is also hosting its own Tech Fest sale through June 28 with promotional prices on various gadgets.
Samsung S90H
If you want to buy Samsung’s latest generation OLED TV, the company’s 2026 model, the S90H, is selling significantly below its list price in the Prime Day sale. The 65-inch TV has a list price of $2,698; However, you can get it for just $2,000 right now, with discounts on its other sizes as well. Notably, unlike its predecessor, the S90H uses a WOLED panel for most sizes rather than a QD-OLED panel. This change results in slightly lower brightness on the TV compared to the S90F in HDR; however, in SDR, the S90H is brighter. The 48-inch and 77-inch models rely on tandem RGB, considered superior to conventional WOLED panels. Otherwise, all S90H variants largely share the same features.
One of the TV’s strong points is its matte coating, which reduces glare and reflections, making it a great choice for bright rooms. The TV also features a fast 165Hz refresh rate, supports all common variable refresh rate (VRR) technologies, and works seamlessly with Xbox Series X and PS5. Additionally, the TV has four HDMI ports and Wi-Fi 6E. However, like other Samsung TVs, it does not support Dolby Vision HDR. Experts have mostly good things to say about the TV, and buyer sentiment is also positive, with an average rating of 4.8 out of 5 on Amazon.
LG C5
LG’s C5 OLED TV is selling for its lowest price yet on Amazon as part of the Prime Day promotion. The C5 is a 2025 model and sits below the G series in the LG lineup. You can get the 65-inch model for $1,200, down from its usual price of $1,397 and even more from its list price of $2,699. Likewise, the 55-inch and 77-inch models also receive discounts. The LG C5 is widely considered a great OLED TV by experts and has also received a solid 4.5 out of 5 average rating on Amazon.
The TV supports Dolby Vision HDR and Dolby Atmos surround sound, and includes a Cinematographer mode. It also has a panel with a 144Hz refresh rate and supports VRR technologies from AMD and Nvidia, which gamers would appreciate. The LG C5 runs on the company’s webOS platform, which provides access to all popular streaming services, cloud gaming services, Alexa voice assistant, and media server apps like Plex and Jellyfin. Additionally, there are four HDMI ports, Wi-Fi 6E and ATSC1.0 connectivity for connecting a digital antenna.
Samsung S90F
If you’d rather own a QD-OLED TV than a WOLED TV, Samsung’s 2025 S90F, which is the predecessor to the previously mentioned S90H, is selling for its lowest price ever on Amazon. Its 65-inch model has a list price of $1,698; However, during the Prime Day sale, you can purchase it for $1,198. Other sizes, including the 42-inch and 83-inch models, received similar promotional discounts. However, it is important to remember that the 42-inch, 48-inch and 83-inch variants of the TV use a WOLED panel instead of QD-OLED. The S90F is the company’s mid-range model and has garnered positive feedback from experts and buyers. Amazon shoppers, on average, rated it 4.4 out of 5.
The S90F runs on the company’s Tizen Smart TV operating system, packs four HDMI ports, and supports a 144Hz refresh rate with all popular VRR formats. Like other major smart TV platforms, Tizen has access to all major streaming services, cloud gaming platforms and voice assistants. The only notable downside to the S90F, and any Samsung TV, is the lack of Dolby Vision HDR support. Samsung TVs rely on HDR10+, which is less common on streaming services and physical media. There is also no support for DTS audio formats.
LG B6
While there are no true budget OLED TVs because the display technology itself is expensive, LG’s B-Series OLED TVs are considered relatively affordable. The LG B6, a 2026 model, received its first notable discount during the Prime Day sale. The 65-inch model of the B6, which has a list price of $2,000, currently sells for $1,800. The B6 also comes in 77-inch and 83-inch sizes, which were also marked down by $300 to $500 during the Amazon sale.
The B6 has a lot to like, from its higher brightness than its predecessors to its excellent gaming features. The TV also offers excellent picture quality and comes with a native 120Hz refresh rate, VRR support, Dolby Vision, and four HDMI ports. Additionally, you get Wi-Fi 5 for wireless connectivity and webOS for smart TV needs. The TV has received good reviews from experts. The only major drawback noted by some experts is a green tint in the TV picture. Also, like most TVs, the B6’s built-in speakers are nothing special.
