You may have to pay a little more to see the end of the final season of Ted Lasso.
By the time the next season of Breakup rolls around (hopefully next year), you’ll probably pay a little more to watch it. Indeed, Apple has increased the price of an Apple TV subscription in the United States.
A monthly plan now costs $15 per month, up from $13. An annual subscription costs $20 more at $120. An individual subscription to the Apple One plan, which includes Apple TV, is also increasing. It will now cost you $22 per month, also an increase of $2. Other Apple One plans are not affected at this time.
Changes take effect immediately for new subscribers, e.g. The Hollywood Reporter. Current subscribers will be notified one month before the increases take effect for them. Woozad has contacted Apple to clarify whether there are price increases in other territories.
This is the fourth price increase for Apple TV in as many years. In the United States, the cost of a monthly subscription has tripled since the streaming service’s debut in 2019. Other streaming services have also increased their prices this year, including Netflix, Prime Video, and YouTube Premium. ESPN plans also increase next month.
Apple typically includes three months of Apple TV access with the purchase of certain devices. You may have already planned to buy a new iPhone when the next models arrive in the very near future. However, that probably won’t offset much of the cost of the Apple TV price increase, especially since we expect this year’s iPhones to be more expensive after Apple raised the prices of other devices. Reports suggest that Apple will only focus on Pro models at its September event and hold back the base iPhone 18 until spring.
