Apple launch on October 13: what’s coming

Apple launch on October 13: what’s coming

Apple plans to introduce new products on Tuesday, October 13, Apple marketing chief Greg Joswiak announced today. This won’t be a traditional Apple event, but Apple has invited some members of the media to New York to familiarize themselves with everything on display.

Those of us who aren’t invited to the New York Experience will likely learn about the new devices via press releases that will be issued on launch day. Since the New York tours start at 9:00 a.m. on the 13th, perhaps that’s when the product announcements will take place.

The video shared by Joswiak gives us a major clue as to what’s coming, and as expected, it’s house-related. We are expecting at least three new devices, including one completely new product.

Welcome Center

We’ve been hearing rumors about Apple’s Home Hub for months, as it’s ready to ship and waiting for Siri AI. It has a 6-inch screen and comes in two varieties. One is for wall mounting and the other is for use with a half dome speaker base.

‌Siri‌’s AI is a central part of the hub, and it will essentially give users a way to get information and responses from ‌Siri‌. The hub will run a version of tvOS that could be called homeOS, with familiar Apple apps and widgets. It will be a central home device, showing family members upcoming calendar events and other personalized information, while providing an easy way to control connected smart home devices.

It will show the time when not in use and will be customizable so you can choose which widgets and apps you want to see. It has a camera that can be used to make video calls, and it will also play videos so you can put it in the kitchen and follow a recipe. The presence sensors and the camera will be able to tell the hub which family member is nearby and will display a personalized interface for each person. It will use facial recognition for identification.

Pricing for the hub could start at around $350, and Apple envisions users installing multiple hubs in their homes.

HomePod mini

HomePod mini is refreshed with new color options and a faster processor, plus an N1 networking chip for Wi-Fi 7, Bluetooth 6, and Thread. We expect the ‌HomePod mini‌ to offer new ‌Siri‌ AI features.

Apple TV 4K

The ‌Apple TV‌ 4K also benefits from an upgraded chip and more RAM. It could have the A19 or A19 Pro and 8GB or 12GB of RAM. It will also get the N1 networking chip for Wi-Fi 7, Bluetooth 6, and Thread, and it should also offer a full ‌Siri‌ AI experience.

Other possibilities

We expect Apple to launch more devices before the end of the year, but Apple will hold another product launch on October 27 to showcase new Macs and the iPad mini OLED.

  • iPadmini – The ‌iPad mini‌ gets a major upgrade with an ‌OLED‌ screen, improved waterproofing and a faster chip. Expect it to be more expensive.
  • MacBook OLED – Apple plans to launch an ‌OLED‌ touchscreen MacBook, which could be a MacBook Pro or a new “Ultra” MacBook. It will have the same M5 Pro and M5 Max chips as the current ‌MacBook Pro‌ models, but it will have an all-new screen and a thinner, lighter design. This will be a premium product that will likely cost more than the current high-end 14- and 16-inch ‌MacBook Pro‌ models.
  • iMac – Apple is working on an iMac M6.
  • 14-inch MacBook Pro – We could get a 14-inch ‌MacBook Pro‌ with an M6 chip before the end of the year.

We’ll have full coverage of all of Apple’s announcements on the 13th, and we’ll also share any breaking rumors ahead of the launch, so be sure to stay tuned.

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