Apple has released an in-depth look at four emerging filmmakers who used the iPhone 17 Pro Max to shoot new short films as part of the latest MAMI Select: Filmed on iPhone program. Watch them below.
“Redefining the art form”
A new article from Apple Newsroom details how four filmmakers used the advanced capture capabilities of the iPhone 17 Pro Max to produce their entries for this year’s MAMI Mumbai Film Festival in the Shot on iPhone category.
From challenging lighting conditions in Shreela Agarwal’s 11.11 to Ritesh Sharma’s use of Cinematic Mode in She Sells Seashells, Robin Joy’s reliance on Action Mode for Pathanam (Paradise Fall) and Dhritisree Sarkar’s use of 8x optical zoom in Kathar Katha (The Tale of Katha), the story examines how the iPhone 17 Pro Max supported different parts of each production and helped filmmakers to bring their ideas to the screen.
Apple says filmmakers used the iPhone 17 Pro Max as their primary production tool while also leveraging Apple’s broader ecosystem to support the broader filmmaking process:
“To make their short films, filmmakers Shreela Agarwal, Ritesh Sharma, Robin Joy and Dhritisree Sarkar leveraged the professional camera system, cinema-quality video capabilities and advanced features of iPhone 17 Pro Max, as well as MacBook Pro with M5 and iPad Pro with M5 for additional support.
In Agarwal’s case, the story shows how ProRes RAW allowed him to recover more detail in dark scenes, adjust hue and white balance, and create a brighter, cleaner image while maintaining a natural nighttime look.
Watch Shreela Agarwal’s ‘11.11’ below:
For Sharma, Apple says that in addition to cinematic mode, the Audio Mix feature “allows him to focus on the sounds he needed”, while allowing him to convey an even more immersive and personal experience.
“She Sells Shells” by Ritesh Sharma below:
Joy, meanwhile, said the iPhone 17 Pro Max’s Action mode, combined with the device’s Vapor Chamber, allowed him to “just lock and go,” having “wanted to make this movie for a few years, but it seemed too ambitious.”
Watch Robin Joy’s “Pathanam” below:
Finally, Sarkar explains how she used ProRes RAW and Apple Log 2 to create a vintage celluloid look in post-production, as well as 8x optical zoom at 200mm to get closer to the emotional state of her protagonist.
Watch Dhritisree Sarkar’s ‘Kathar Katha’ below:
To read the full Apple story, follow this link.
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