Apple has reached out to publishers to strike content deals that would give Siri AI access to current news and information, reports The Wall Street Journal.
Apple is offering multi-year deals where publishers would receive payment when their content is used, which is different from standard AI deals. Typical agreements between AI companies and news organizations set fees for access to broad content. Apple has discussed a nine-figure budget for payments.
The Wall Street Journal says Apple has already signed deals that include AI training rights. Apple has also worked with publishers for its Apple News+ service since 2019, although some publishers were unhappy with the content deals and ended their partnerships.
Siri AI is expected to launch this fall on iOS 27, iPadOS 27, and macOS 27. Siri AI is a major change from the previous version of Siri, and Apple has an incentive to ensure accurate news headlines. An iOS 18 notification summary feature proved embarrassing after Apple Intelligence generated fake headlines that misled users. Apple ended up removing news summaries for over a year while making improvements.
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