Apple today shared statistics that paint the App Store as a safe and trusted place for customers and developers, even though the reality is that fraudulent or misleading apps continue to pass Apple’s review process from time to time. As of 2025, Apple said its App Review team has evaluated more than 9.1 million submissions to the App Store, with a mix of human and AI review. The company rejected more than two million of these submissions, including more than 1.2 million new apps and nearly 800,000 pending app updates, for failing to meet App Store review guidelines. As bad actors continue to evolve their methods, Apple said it continually improves its multi-layered defenses, leveraging a combination of human review and advanced machine learning to try to detect and prevent malicious activity. “By using AI to quickly identify complex malware patterns, analyze app similarity, and flag potentially problematic changes in app updates, Apple’s systems help human reviewers focus their expertise where it matters most,” Apple said. “This not only improves the customer experience by ensuring a high-quality, organized storefront, but it also helps legitimate developers deliver their great apps and updates to users faster.” » Apple added that it closed 193,000 developer accounts due to fraud concerns and prevented more than $2.2 billion in potentially fraudulent transactions in 2025. In 2025, Apple processed more than 1.3 billion reviews and ratings on the App Store. Using a combination of human reviews and AI, the company said it identified and blocked nearly 195 million fraudulent reviews and ratings. “Apple’s Trust and Safety teams integrate AI throughout the moderation process to detect spam, offensive content, and inauthentic reviews at scale,” the company explained. “Additionally, AI-powered dashboards and rapid data analysis tools accelerate the discovery of new fraud vectors, enabling Apple teams to quickly respond to deceptive activity and protect the integrity of the platform.” Apple’s press release contains many other statistics that highlight the company’s efforts to keep the App Store secure, even if they aren’t perfect. Post navigation Fortnite returns to global App Store as Epic signals ‘final battle’ with Apple
