Google AI Ultra plan now starts at 0 per month

But you’ll need the $200 option if you want access to Project Genie.

Google made a bunch of AI announcements at its I/O 2026 showcase today, and the company is making these tools less expensive to use. The cost of the top tier of its AI subscription plan has been cut in half. Previously, the Google AI Ultra plan cost a whopping $250 per month. You can now get it for $100 per month.

All three subscription tiers include some basic features, such as use of Gemini 3.5 Flash and the Gemini app with Omni.

The $20 per month AI Pro plan adds increased access to these core services, as well as a YouTube Premium Lite subscription and optionally Google Pics in Workspace.

When you shell out $100 for the Ultra tier, you’ll get 5x AI Pro usage limits, a YouTube Premium Lite subscription, and the upcoming Gemini Spark. The storage limit has decreased with the price; the previous version capped Ultra users at 30TB and the new limit is 20TB.

There is still an even more expensive $200 option in the Ultra plan which adds access to the Project Genie global model and has 4 times the usage limits of the $100 tier. This is a significant drop from the current top tier, which at the time of writing costs $250.