Here’s how Johny Srouji plans to accelerate Apple product development: report

Last month, Apple announced a series of major management changes, including the appointment of John Ternus as Apple CEO effective September 1. At the same time, Apple also elevated Johny Srouji to a broader role as the company’s director of hardware.

Bloomberg now reports that Srouji is making a series of changes to “speed up work on future devices.”

In addition to accelerating product development, Srouji’s goal is to “better integrate teams working on silicon internally with those creating products.”

Mark Gurman has the details on the biggest change:

In the biggest change, Srouji is changing product design management, a function that involves engineering the look, feel and core capabilities of the company’s devices. That responsibility passes from Kate Bergeron, Apple’s veteran vice president, to two of her longtime deputies: Shelly Goldberg and Dave Pakula.

Goldberg already oversees this feature for the Mac, while Pakula led efforts for the Apple Watch, iPad and AirPods. Long-time Ternus MP Richard Dinh will continue to lead product design for the iPhone.

Bloomberg explains that product design within Apple focuses on “translating” concepts created by the industrial design team into actual products that can be sold to customers.

Srouji is also establishing a new “Ecosystem Platforms and Partnerships” team, which will be led by Matt Costello and Kevin Lynch. Lynch leads a special team within Apple focused on robotic devices, while Costello manages Apple’s home and audio products.

Full Bloomberg The report is worth reading and delves deeper into the inner workings of Apple’s various teams and how the structure is evolving under Srouji. Bloomberg previously reported on Srouji’s decision to split the hardware team into five separate areas.

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