Digg once described itself as “the home page of the Internet”, but a poorly received redesign in 2010 saw many of its users migrate to Reddit, and it was sold for parts within two years.
An attempted reboot this year didn’t last long, failing for an incredibly ironic reason, but the platform is back for a third attempt – and you can get early access today…
A quick recap
Digg was essentially a social news site. Editors and users could post links, and users would then upvote them (“dig”) or upvote them (“bury”). A key feature was that other sites could integrate these Digg buttons, allowing users to vote on links even without visiting the site itself.
The site was essentially killed by a combination of an unpopular update, widespread manipulation, and the growing popularity of Facebook – whose Like and Share buttons proved more popular.
Things stayed there until last year, when Digg founder Kevin Rose teamed up with Reddit co-founder Alexis Ohanian to bring it back from the dead.
The first failed raise
The revived series entered closed beta in late 2025 before launching to the public early this year. The USP, the company said, would be the steps it would take to ensure it wasn’t taken over by bots.
The new Digg will apply trust signals to resume authentic participation patterns. They will bring together multiple indices and verification technologies to combat AI-generated spam, and may even require proof of product ownership before users can join and post in certain communities.
Less than two months later, it stopped after…being taken over by robots.
Digg is back, in a bizarre pivot
Digg has now announced that he is attempting a second revival, but as a very different animal. This time it’s about being an aggregator of social media posts, starting with the field of AI.
The Internet is louder than ever, and people who can sort through the signals have never been more valuable. Digg’s job is to find that signal and bring it to you. We start with AI. It’s currently the loudest and most dynamic space on the Internet. The articles, the launches, the discussions, the hot takes fly by faster than anyone can keep up. If we can bring out what really matters here, we can do it anywhere.
To do this, Digg tracks the publications of a thousand leading figures in the field of AI.
You can get early access here
Regardless of its value, you can get early access here. The site says it will use it for a preview period before returning to digg.com.
If you’re curious, I suggest you take a look at it ASAP, because personally, I expect this latest reboot attempt to last even less time than the last one…
Photo by John Kakuk on Unsplash
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