Apple today launched a new video to promote the Mac, with students being the main target. It bears the slogan “Great ideas start here”.
The Mac is having a moment. MacBook Neo appeals to new users of the platform, and Mac mini and Mac Studio are in high demand when it comes to AI innovations.
But even as Apple struggles to keep up with demand, the company continues to promote the Mac through advertising campaigns.
The latest is a new video posted on Apple’s YouTube channel aimed at students. It’s called “Mac Students: The Journey to Big Ideas in College.”
Here is the description, followed by the video:
Mac laptops are your best choice for college. Whether you’re studying business, engineering, design, or the arts, get started on Mac.
In this film, students around the world overcome failure in pursuit of something great.
The video shows students brainstorming and problem-solving projects using a Mac.
What do you think of Apple’s latest Mac video? Let us know in the comments.
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