How to Find Your Amazon About You Page (And How to Edit It)

Online profiling is not new. And for that matter, neither is Amazon’s About You page, which was introduced in May. (The personalization behind it has been around much longer.) But the feature, which acts as a sort of details folder that Amazon uses to personalize your purchases, has been getting a lot of attention lately.

Part of the reason for this renewed interest is that About You’s notes can be strangely specific. A Threads user posted a screenshot showing she “has a flat butt.” In a Reddit thread, one person said he described them as having “mismatched trash cans.” Another Reddit user made a triad of strange observations: “has a mother,” “owns a small funnel,” and “gets boxes from Amazon.” (Small world!)

Whether you find these details harmless or a little creepy, it’s worth seeing what information Amazon thinks it knows about you.

The process of finding the page differs a bit between mobile and desktop. In the mobile app, open the Me tab (the person icon at the bottom), tap your namethen select About you. If you are using the web, go to Account & Lists > Accountand choose About youwhich can be found in the “Ordering and Purchasing Preferences” section.

You can also find it through Alexa for Shopping. Ask “What do you know about me?” ” and it should spit out a list of several preferences along with a link to the full About You page.

You can select any individual observation in your About You folder. This will open a pop-up window that will allow you to delete or update the details. There is also a text box where you can provide comments or additional information. If something doesn’t feel right – or if this whole thing is freaking you out – this is the perfect place to hack and reduce Amazon sightings.

If you want to add details, you can do that too. Click on the + Create button at the top left of the page. “You can tell us anything about yourself: your style, your hobbies, your interests, or the people you’re buying for, like your family or pets,” advises Amazon. For those who want Big Tech to know even more about them, there’s even an option to import information from other AI assistants. This uses a copy-and-paste process rather than connecting services directly.

Keep in mind that changing or deleting details does not prevent you from benefiting from personalized purchases. It simply tells Amazon not to use that particular detail for personalization purposes. Also, don’t assume that this removes the purchase, review, search query, or conversation that led to the sighting.