OLED TVs with deep discounts that belong on your Amazon Prime Day watchlist

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Amazon’s Prime Big Deal Days are now live and running until Wednesday, October 7. As usual, there are plenty of deals to sort through, but some of the biggest discounts this time around are on TVs. This includes a few OLED TVs from Roku and LG, with up to $400 off a single TV, and LG is even offering a free soundbar with a few of its deals. If you wanted an OLED but couldn’t justify the price, then this sale might be a good time to take another look.

However, just because a TV is on sale doesn’t mean it’s the right TV for you. There are a few things you need to think about before purchasing, including screen size, what operating system the TV uses, and whether it actually has the features you’re interested in. Buying a larger TV just because it has a bigger discount won’t do you much good if it ends up being too big for your room.

Of course, going for the cheapest option isn’t always the best idea either, especially if you end up wishing you’d spent a little more later. Below, you’ll find four OLED TVs worth checking out. All four are heavily discounted for Prime Big Deal Days, each offering a few hundred dollars off the regular retail price. Of course, these prices are subject to change throughout the sale.

Roku introduced its latest OLED TVs in September 2026. When it launched, the 55-inch model cost $999. Now, however, you can get the Roku Pro Series 55-inch OLED on Amazon for $699.99, so you’re saving a total of $300 off that retail price. As for features, the Pro series offers a 4K OLED display with a variable refresh rate of 120Hz. You can also use built-in Dolby Vision support, and the TV also has a gaming mode included.

This will be great if you plan to play games like the upcoming “Grand Theft Auto 6” on your TV. Additionally, Roku has included its new backlit voice remote, which should make navigating the TV’s menus easier, even in the dark. Since Roku’s operating system is built into the TV, you won’t need to purchase a separate streaming device if you want to watch Netflix, Disney+, or other popular streaming services.

If you want a little more than just a new screen, then LG’s B6 bundle is worth a look. Right now, you can get the LG B6 OLED and S30A 65-inch Soundbar Bundle on Amazon for $1,299.99. That’s the same price as the 65-inch B6 alone, which is currently $100 less than its usual price of $1,399.99. Combine that with the fact that the LG S30A soundbar costs $149.99 on its own, and you’re essentially getting the soundbar for free while paying less than the usual retail price. Adding a soundbar to your entertainment system is a way to further enhance your TV setup without spending a lot of money, and this combo does it all in one fell swoop.

Although it’s LG’s entry-level OLED this year, the B6 still has a lot to offer. It comes with a 4K OLED panel with a 120Hz refresh rate, support for Dolby Vision and Dolby Atmos, as well as LG’s Filmmaker mode, which can automatically improve picture quality in certain media types. It’s also a pretty solid option for gaming, with support for variable refresh rate (VRR), NVIDIA G-SYNC, and AMD FreeSync Premium.

As for the soundbar, the S30A is a 2.1-channel system with a wireless subwoofer and Dolby Audio support. It also works with LG’s WOW Orchestra feature, which lets you use the TV speakers and soundbar at the same time while controlling both with a single remote. Adding a soundbar to your TV setup can make a huge difference, so if you’ve relied solely on your TV speakers in the past, this is a great deal you can take advantage of.

If you’re looking for something a little larger for your living room, the 65-inch version of the Roku Pro series is also on sale. The 65-inch model is $400 off, and you can get the 65-inch Roku Pro Series OLED on Amazon for $799.99. Ultimately, the main reason to consider the 65-inch model is the price. At full price, it costs $200 more than the 55-inch. However, with both TVs on sale, that gap drops to just $100, making it a solid alternative if you have the space.

Aside from screen size, the two TVs are basically identical. You get the exact same 4K OLED panel, just a bit bigger. It also comes with the same 120Hz variable refresh rate and Dolby Vision support. If you’ve used a Roku streaming device before, the software should feel pretty familiar right out of the box.

However, before you buy it, you need to make sure that a 65-inch TV fits properly in your space. This not only means measuring your TV stand or wall where you plan to place it, but it also means thinking about how far you sit from the TV. All of these things can affect what screen size will be most comfortable to watch. But if you have the space and can stretch your budget a little, then this is the one for you.

If you want to go even bigger, LG also has the 77-inch version of the B6 available during Amazon’s Prime Big Deal Days. You can get the LG B6 OLED and S30A 77-inch Soundbar Bundle on Amazon for $1,999.99, which, again, is the same price as the 77-inch TV alone. That means you can save $300 off the TV’s usual price of $2,299.99, and still get your hands on a soundbar.

Other than size, this is the same TV as the 65-inch model. That means you get the same 4K OLED panel, 120Hz refresh rate, and Dolby Vision support. It’s also equipped with LG’s α8 AI 4K Gen3 processor and has four HDMI 2.1 ports, which is ideal if you have multiple consoles or devices to connect. Plus, LG’s webOS platform is built-in, so you won’t need a separate streaming device unless you want one.

Of course, 77 inches is huge for a TV, so you need to make sure you have enough space to show off this bad boy. OLED TVs also have a few drawbacks that you should be aware of, including the risk of screen burn-in. If you have the room and budget for it, then this is the biggest screen you’ll find in this roundup.