Apple has agreed to pay Samsung even higher prices for RAM and storage chips starting in the first quarter of 2027, according to a report. DigiTimes report this week citing an earlier report from a Chinese publication Jiemian News.
Apple reportedly agreed to pay nearly $2 per GB of DRAM and $0.33 per GB of NAND storage. This is a 30% to 40% increase in the price of these chips compared to what Apple is paying in the third quarter of 2026, according to DigiTimes.
It’s unclear whether this deal will cause Apple to further raise prices on products like iPhones, iPads and Macs, or whether the company has already factored the most expensive components in early 2027 into its current prices for 2026.
AI companies have built huge data centers, leading to a shortage of memory chips that has driven up prices for RAM and NAND storage chips. Apple has raised prices on a wide range of products since June, with former CEO Tim Cook calling the increases “inevitable” due to the chip shortage, which he compared to a “100-year flood.”
In June, Apple raised prices on all Macs and iPads, as well as the Apple TV, HomePod, HomePod mini, and Vision Pro, with most increases ranging from $100 to $300. Additionally, starting prices for the iPhone 18 Pro are $100 higher in the US than the iPhone 17 Pro models, and the price of older iPhones has also increased.
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