RAMageddon 2026 spares no one.
During today’s iPhone Duo event, Apple made a point of repeatedly emphasizing that the price of some of its new devices would not increase. The Apple Watch 12 and Apple Watch Ultra 4, for example, both start at the same price as their predecessors: $399 and $799, respectively. What he didn’t mention is that his old iPhones now cost more than they did yesterday.
In a change spotted by The edgeApple has raised the price of all previous generation iPhones it still sells by $100. The iPhone 16 now starts at $799, down from $699. This means the device has returned to its 2024 launch price after being reduced following the release of the iPhone 17. The iPhone 17 family, meanwhile, now starts at $699 with the iPhone 17E. Apple started selling the entry-level $599 model earlier this year. The iPhone 17, with 256GB of storage, is currently priced at $899, down from $799. As for the iPhone Air, its price now starts at $1,099, up from $999.
The price of AirPods has not increased. The AirPods Pro 3, for example, remain at $249, likely because they don’t include built-in memory.
