Apple is hiring a studio producer for its Fitness+ service with live production experience, which could be a clue to the service’s future.
The job posting was posted last month, detailing an in-person role at Apple’s Santa Monica studio. It calls for someone with “a strong foundation in live or live-to-tape multi-camera production and a genuine curiosity about where live content will take next.” Apple says it wants a “creative collaborator” who is “excited about experimenting with new formats” and “pushing the boundaries of what live fitness content can be.”
The role’s actual list of responsibilities reads like managing Fitness+ production rather than anything specific to live content. Although Fitness+ is not a live service, many of the skills applicable to live production would likely be transferable to its needs.
Apple Fitness+ launched in 2020 as a library of trainer-led workout and meditation videos available on iPhone, iPad and Apple TV, all shot in advance and streamed on demand, with Apple Watch integration for workout metrics. Apple has never offered Peloton-style live classes, real-time leaderboards, or scheduled sessions through the service, so the listing’s repeated emphasis on live production skills seems to mark new territory, even if the responsibilities section doesn’t describe what that live content would look like.
The job posting comes as Apple continues to mull the future of Fitness+. BloombergMark Gurman of , reported in November that Fitness+ was “under review” as part of a broader reorganization, describing it as one of Apple’s “weakest digital offerings” due to high churn and low revenue. Apple Health Vice President Sumbul Desai took over as part of this restructuring, with the health division now reporting directly to Chief Services Officer Eddy Cue.
Gurman said in February that the review was still ongoing and guessed that Apple would eventually merge Fitness+ with the Health app directly in some form, “perhaps offering it as a combined subscription.” He didn’t mention any plans for live content.
Thank you, Antoine!
