For anyone who has ever purchased a new smartphone or tablet, the name Zagg is almost certainly familiar. Born in 2005 from a simple idea to protect the delicate screens of early portable electronic devices, Zagg has spent two decades establishing itself as a heavyweight in the mobile accessories space. In fact, if you walk into almost any major electronics retailer, you’ll likely see an entire section in the store dedicated to Zagg gear.
Although the company was originally known for its InvisibleShield line of rugged screen protectors, backed by a lifetime warranty, it quickly moved beyond basic screen scratch protection. The brand has expanded its lineup to cover nearly every facet of the mobile lifestyle, ultimately offering everything from rugged keyboards for tablets to protective cases for phones. Much of this expansion has occurred by bringing other popular names under the Zagg umbrella. The acquisition of charging brand Mophie introduced premium portable battery packs and wireless chargers, while brands like iFrogz, Gear4 and Halo diversified their offerings into audio and shock-resistant accessories.
During this great period of growth, Zagg operated as a publicly traded company, listed on the Nasdaq stock exchange under the symbol ZAGG. The company has stayed up to date with the rapidly evolving smartphone industry, adapting its annual lineup of accessories to match the latest releases from Samsung, Google, and Apple (like anti-glare screen protectors for your iPhone 17), when it was acquired by Evercel in 2021. That’s when the corporate structure behind these products underwent a major shift, altering how the accessories giant currently operates.
Evercel, Inc. and the transition to private ownership of Zagg
So who really owns Zagg today? The answer lies with a parent company behind the scenes. In early 2021, Zagg was officially acquired by a group led by Evercel, Inc. This transaction marked a major turning point for the smartphone accessory maker, taking it off the public stock exchange and making it completely private. The buyout deal was initially announced in late 2020 and finalized a few months later.
Evercel has stepped in to guide the accessories maker into its next chapter. And rather than making the gadgets itself, Evercel simply acts as a backer and management partner, partnering with the brand’s existing executives to keep the company running smoothly. Despite this major disruption to the business, the daily consumer experience has remained exactly the same for its customers. Evercel (cleverly) hasn’t erased the Zagg name or rebranded any of its popular product lines.
The accessories manufacturer continues to operate under its established identity, maintaining a massive retail presence worldwide. The brand always releases new InvisibleShield protectors, mophie chargers (which are among the best portable chargers), and Gear4 cases with every major smartphone launch. And by moving to a private structure under Evercel, Zagg gained the freedom to continue to compete in an ever-changing global electronic marketplace without having to bow to quarterly stock market expectations.
