Apple’s annual back-to-school promotion is now available in the UK and 18 other European countries: Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and Turkey.
The European launch follows the company’s rollout of the back-to-school promotion in the United States and several other regions and territories last month.
The offer is aimed at students and education staff and includes a gift card worth up to £120/€120 when you purchase an eligible Mac or iPad. Turkey is the exception, where eligible Mac and iPad buyers can choose a four-pack of AirTags at no extra cost, or they can pay extra for different models of AirPods or (when purchasing an iPad) an Apple Pencil Pro.
The promotion runs from August 13 to October 22, 2026.
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