Meta today announced Facebook Verified, a free badge designed to confirm that a Facebook profile belongs to a real person rather than an AI-generated fake.
The feature uses a selfie-based verification process: users record a short video selfie, which Meta checks against their existing profile photos to confirm a match. Meta says the process is free and usually only takes a few minutes, although accounts must meet the company’s trust and security standards to be eligible.
Facebook Verified is limited to users 18 and older who meet Meta Community Standards for fraud, scams, and deceptive practices, and who have no evidence of inauthentic behavior. The badge is not available for Pages or ProMode accounts, positioning it squarely as a personal profile feature rather than a feature aimed at creators or businesses.
Once verified, the badge will appear on Marketplace, Personals, Groups and Profile, with Meta planning to expand it to feed posts over time. There are no subscription fees for this feature and the badge is carried platform-wide once a user completes the one-time verification process.
The launch is separate from Meta Verified, the company’s existing paid subscription that bundles a verified badge with extras like identity theft protection and direct account support. Facebook Verified is free and narrower in scope, aimed specifically at signaling humanity rather than offering premium account features.
Facebook Verified is rolling out in phases, starting in select markets, with Meta planning to expand availability globally over time.
