Apple highlighted the Apple Watch’s SOS feature today, releasing a short video featuring a man named Phil, who crashed while mountain biking.
Phil was cycling with his two young children when he crashed and lost consciousness. His Apple Watch detected the fall, called emergency services and alerted his wife.
He ultimately fractured his collarbone and seven ribs, but was able to receive help quickly because his watch indicated his location to emergency services. Phil was in the hospital for a week and at the end of the video he said: “I’m really happy to have my Apple Watch on.”
Apple Watch is able to detect serious falls and vehicle accidents, and get help when the wearer is unconscious or unable to get help on their own. It automatically calls emergency services and alerts a person’s emergency contacts.
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