Samsung Galaxy Unpacked event set for July 22 with foldable iPhone rival expected to debut

Samsung said it would show off its latest Galaxy smartphones at an event on July 22, including what would be a Galaxy Z Fold 8 with new passport-style dimensions similar to Apple’s upcoming book-style foldable iPhone.

It’s no secret that Samsung is working on a new foldable form factor to rival Apple’s iPhone Ultra, and the company has hinted at what’s to come. Today’s event announcement includes a video of a show ticket whose stub has been torn off to make it shorter than before – clearly hinting at the new device. “A new form is revealed,” reads the slogan.

The shorter, wider version of Samsung’s book-style foldable would resemble Apple’s own foldable device, which is expected to have a 7.8-inch interior screen, a 5.5-inch exterior display, two rear cameras, a front camera and a Touch ID power button instead of Face ID. Apple is expected to launch the foldable in September alongside its new iPhone 18 Pro models.

In addition to unveiling the Galaxy Z Fold 8, Samsung is expected to announce new versions of the Galaxy Z Fold 7, which also folds out like a book, and the clamshell Galaxy Z Flip 7. New Galaxy Watches are also expected. Galaxy Unpacked will be held in London, UK starting at 9:00 AM Eastern Time on July 22.

On Tuesday, Google revealed that it would showcase its latest Pixel smartphones at an event on August 12, launching the updated devices about a month before Apple is expected to announce new iPhone models.