Elon Musk’s SpaceX may aim to compete with Apple in the future. The company showed investors a prototype of a “combination-like device designed to reshape the way humans interact with artificial intelligence,” according to The Wall Street Journal.
The device is described as being thinner than an iPhone, with a “sleek design.” It runs a proprietary operating system, has a Qualcomm chipset, and incorporates AI technology from SpaceX subsidiary xAI. In the past, Musk has talked about an “app for everything” like China’s WeChat, and the devices shown to investors were apparently inspired by that concept.
SpaceX was showing the prototype to investors and stakeholders ahead of its IPO and said the project was in the early stages of development. The final design could change and it is unclear if it will actually make it to market.
Musk has previously talked about designing a smartphone. He said he would develop one if X (formerly Twitter) was removed from the App Store by Apple. In November 2025, he said he didn’t want to make a phone, but would if Apple and Google did “really bad things” like censorship. At a public meeting, Musk said the idea of making a phone “makes me want to die,” but that one of his companies would make a phone if necessary.
Earlier this year, Musk explicitly stated that SpaceX was not developing a phone, but The Wall Street Journal said some SpaceX and Tesla investors learned that Musk had “long considered” a device that would be a platform for Tesla, SpaceX and xAI technologies. Musk denied the report, calling it “completely false.”
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